Professional Search Engine Optimization With PHP&Plant Biochemistry Third Edition

Professional Search Engine Optimization with PHP: A Developer's Guide to SEO
Jaimie Sirovich / Cristian Darie | Wrox | ISBN: 0470100923 | 2007-04-16 | 350 pages | PDF | 7 Mb

Maybe you're a great programmer or IT professional, but marketing isn't your thing. Or perhaps you're a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.

The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.
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Plant Biochemistry Third Edition

Hans-Walter Heldt, «Plant Biochemistry, Third Edition»
Academic Press | ISBN: 0120883910 | 3 edition (September 2, 2004) | 656 pages | PDF | 5 Mb

This fully revised translation of the world-renowned German edition covers the complete and modern knowledge of plant biochemistry. The book presents the topic in a concise and simplified manner so that students can digest the message and gain a basic knowledge of the entire field of plant biochemistry, from photosynthesis (the synthesis of natural plant products) to all kinds of genetic engineering with its many commercial applications. Topics include cell structure and function, lipid and polysaccharide metabolism, nitrogen fixation, phloem transport, synthesis and function of isoprenoids, phenylpropanoids and other secondary metabolites, plant growth regulation and development. Heldt provides a comprehensive description of photosynthesis, primary and secondary metabolism, the function of phytohormones and molecular engineering. The text covers research findings until the end of 2003 and identifies areas of future research. There are extensive references to the most recent scientific literature.

* Illustrated with two-color diagrams and well designed metabolic schemes
* Plant metabolism presented in the context of the structure and function of the plant
* Many examples of commercial applications for the protection and quality improvement of harvest crops, plant breeding, and the production of raw materials for industrial use
* Coverage of the latest research findings
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